Advertise
Reach the people who specify, buy, and depend on rugged equipment.
Rugged Magazine is where fleet managers, field-service leads, and procurement teams check numbers before signing purchase orders. If your product measures up, our audience is the one you want.
218k
Monthly readers
41k
Newsletter subscribers
72%
Specify or purchase professionally
$4.2k
Median order value, covered categories
Audience composition
Who's actually reading
- 24% Field service
- 19% Construction
- 15% Public safety
- 12% Utilities
- 11% Logistics
- 9% Defence / gov
- 6% Enthusiast
- 4% Brand / reseller
Source: on-site survey Q1 2026, n=3,412 · newsletter self-selection
What you can sponsor
Four ways in
Package
Category Partner
Your logo on the category hub and every review or guide in that category.
- ▪Two sponsor slots per category — one of them is yours
- ▪Logo appears on the category hub page and on every review and guide in that category
- ▪Labelled clearly as 'Sponsor' — never woven into review copy or verdicts
- ▪Monthly impression + click report, no third-party tracking pixels
- ▪No editorial influence: verdicts, rankings and review outcomes are never for sale
- ▪14-day cancellation notice; 12-month commitment saves $350/month
- ▪Best for: brands that want persistent visibility in one vertical
$2,250/month · $1,900/month on a 12-month commitment
Package
Newsletter Sponsor
Two formats inside The Field Report, 41k subscribers, Tuesdays 10 AM Eastern.
- ▪Dedicated issue ($8,000): the whole email is about your brand, written with you
- ▪Section slot ($3,200): one unit inside the regular issue — logo, 60 words, one link
- ▪The Field Report reaches 41k subscribers every Tuesday at 10 AM Eastern
- ▪Open and click totals delivered within 48 hours of send
- ▪We write the copy; you approve facts and tone before send
- ▪Average open rate 42%, click rate 11% (Q2 2026)
- ▪Best for: product launches, seasonal campaigns and direct response
Dedicated issue $8,000 · Section slot $3,200 per issue
Package
Video Series Sponsor
One 1-minute hero film + three vertical social cuts, with full usage rights.
- ▪One 1-minute hero film built around your product in a real field scenario
- ▪Three short vertical cuts (9:16) for Instagram, TikTok, LinkedIn and Reels
- ▪Full usage rights — run them in your own marketing, paid or organic, indefinitely
- ▪Published on our channel and on-site; no product placement inside independent tests
- ▪Script and shot list approved by you; we handle production and edit
- ▪Turnaround: 3–4 weeks from product receipt
- ▪Best for: brands that need field-proof creative they can reuse across campaigns
From $12,000/series
Premium tier
Anchor Partner
Site-wide presence, category slots, newsletters, video and a product spotlight.
- ▪Site-wide masthead placement on every page
- ▪Category Partner slots in up to three categories
- ▪One dedicated newsletter issue per quarter plus a slot in every other issue
- ▪One video series per quarter: 1-min hero film + 3 vertical cuts, yours to reuse
- ▪Product spotlight page — specs, imagery, and your own CTA, clearly labelled
- ▪Named partner on the annual buyer's report and all resource downloads
- ▪First right of refusal on next quarter; only one Anchor partner at a time
- ▪Quarterly audience briefing with the editor
From $22,000/month
Categories
Two sponsor slots per category
Rugged Mobile
Both slots open.
Claim this slot →Protection & Carry
Vehicle & Overland
Both slots open.
Claim this slot →Field & Camp
Both slots open.
Claim this slot →Workwear & PPE
Both slots open.
Claim this slot →The line we don't cross
What sponsorship does not buy.
Editorial verdicts. What we found is what we print.
Review outcomes. Pass is pass; fail is fail.
Pre-publication review. No brand sees copy before readers do.
Removal of negative coverage. Corrections are logged, not deleted.
Placement in buyer's guides. Guides are ranked by measurement.
Introductions to editorial staff during an active review.
"A win in a publication that can't be bought is worth something. A win in one that can, isn't."
Specs and deadlines
Formats, sizes, lead times
| Format | Dimensions | File types | Lead time | Cancellation |
|---|---|---|---|---|
| Leaderboard | 970×250 | JPG, PNG, WebP, HTML5 | 5 business days | 14 days' notice |
| Medium rectangle | 300×250 | JPG, PNG, WebP, HTML5 | 5 business days | 14 days' notice |
| Newsletter unit | 600×200 + 60-word copy | PNG, JPG | 3 business days before send | 7 days' notice |
| Video pre-roll | 1920×1080, ≤15s | MP4 (H.264), ≤20 MB | 10 business days | 30 days' notice |
| Category takeover | 970×250 + 300×250 + sidebar | As above | 10 business days | 30 days' notice |
All creative reviewed against editorial policy before going live. See editorial policy.
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